You understand the China promotional gifts industry

Promotional gifts in China in recent years, only the concept of focus of attention, it generates the background when the price reduction has become accustomed heavyweights rack their brains to find win the market in addition to methods other than the “price war”, the use of some “atypical” promotions won media attention and the attention of consumers.
Implementation methods
1, buy products that donated gift (you can buy big to send small, send gifts around to buy the main product, send features strange new small gifts, etc.);
2, a lucky draw after purchasing the product, the pumping will receive a valuable gift;
3, purchase plus a small amount of money available and purchase products related ancillary products. The majority of consumers are entering an era of rational consumption. Some weird marketing practices one o’clock can attract the attention of the market and the consumer’s eye, when consumers really consumer to choose, will not necessarily choose the kind of products. Suitable means the promotion coupled with the quality of the product itself, service is the key to win the market.
Development and trends:
As by the financial crisis of baptism, the gift industry is also gradually reversed in the state from a narrow fragmented, mutual Zhi elbow and take the division of labor specialization, of Union Road and continue to develop a detailed and diverse marketing channels, update marketing philosophy. Traditional wholesale, agents need to further improve and scientific, in combination with other industries, integrated marketing advantage to as much as possible of the production plant, suppliers together to capture the market share by a wide range of marketing channels. Gradually make those services in place, the high level of service, professionalism, strength gift company stand out.
The speed of the changes in market demand is also growing fast, leading gift manufacturers to produce rapid changes. So, who can quickly launch products, who can be the first to occupy the market and win customers. In the traditional enterprise, the entire production cycle and circulation cycles have dragged on for very long, which means not only can not the corresponding market quickly, but also means that the entire cycle resource intensive. The use of information technology, which can solve the two problems quickly to meet market demand and to reduce the time cost.
Gift suppliers of production should be scheduled around the needs of the market, produced products (“Services”) to get the market to realize its commercial value, there is no market, companies have no reason to exist intermediaries, so with the market relevant information related to the survival of enterprises. IT distributors, retailers, and even the ultimate consumers establish close ties to shorten the distance between production and sales, to quickly capture market demand changes. This enterprise use of information technology to create and market a new type of relationship, the gift industry, speeding the development of a new field.
According to the 2011 gift trends forecast analysis, environmental protection, low-carbon to become the Gift innovative R & D trend, through scientific and technological means to achieve the application of eco-friendly materials, and gradually reduce the consumption of natural resources. On the other hand, in the next period of time, functional products, such as key chain combo or triple function, multi-functional desk calendar with radio and USB accessories, will be developed by leaps and bounds. The same time, using the latest design promotional gifts to the high value of the image to get more corporate buyers welcome.
Chinese enterprises, technology is not the problem, because most businesses have a certain amount of research and development capabilities, strength is not strong company purchases components from Japan, Hong Kong, assembly and manufacture. Moreover, promotional gifts in China also have a considerable advantage in price. If the design into more creativity and inspiration, you will have a stronger competitive. China promotional gifts manufacturer, establish brand awareness, independent innovation, improve product quality has become a top priority of the industry as a whole; also need to overcome the pressure of raw material prices, the purchase of raw materials towards the local market, lower production costs .
Export Status:
The United States, European Union and Japan is China’s most important export market promotional gifts. Coastal Jiangsu, Guangdong, Zhejiang, Fujian, is currently the largest export volume of promotional gifts production center.
Affected by the financial crisis, overseas enterprises to reduce costs, reduce promotional costs, sluggish export performance of the 2008 promotional gifts. As the the gift industry itself has a strong dependence, the overall reduction of product sales indirectly lead to a decrease in demand for promotional gifts. Part of the attachment gift enterprises export overseas orders received by the end of 2008, less than 30% in previous years.
To reduce the impact of the financial crisis, on the one hand, the suppliers are beginning to significantly shorten the offer is valid from 6 months to adjust for 2-4 weeks, some companies will offer valid 7 days. On the other hand, the suppliers set out to develop the potential of emerging markets, such as the Middle East, Latin America, Africa and Southeast Asia. Promote an important measure to improve the export status of exchange is also a supplier of buyers. Only to achieve real-time communication and exchange with foreign buyers, in order to dig deeper into the real needs of the buyers, and create new products to meet the needs of buyers.
Promotional gifts is an emotional expression of the carrier between the businesses with consumers. To establish an emotional bridge between consumers and companies will invest more energy in the purchase and use of promotional gifts. High compared to the price of advertising media, or even to maintain the upward trend, the low cost of promotional gifts, good effect, quick, promotional effectiveness and ease of calculation, it is one of the most cost-effective promotional measures. The increase in demand for advertising promotional gifts has become an inevitable trend.